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January 2008

2009_01_0
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Privacy Policy

Macfadden Performing Arts Media, LLC. is committed to respecting your privacy on our website. The following statement describes how we gather and use information from our visitors. This statement discloses the privacy practices for all Lifestyle Media websites, including www.americancheerleader.com, www.dancespirit.com, www.dance-teacher.com, www.stage-directions.com, www.pointemagazine.com and www.inmotiononline.com, where you can expect to be notified of:

  • what personally identifiable information of yours or third party personally identifiable information is collected from you
  • who is collecting that information
  • how the information is used
  • with whom the information may be shared
  • the site's choices regarding collection, use and distribution of your information
  • the security procedures in place to protect the information from loss, misuse or alteration

Questions regarding this statement should be directed to the Lifestyle Media site coordinator by sending an email to rdweck@LifestyleMedia.com and writing "Privacy Policy" in the subject line, or by mail to Lifestyle Media Privacy Policy, 110 William Street, 23rd Floor, New York, NY 10038.

About Information We Collect

Lifestyle Media collects two types of information about our visitors: (1) aggregated (collective) data that tracks visitors as a group, and (2) individual user data that is volunteered.

Aggregated Data

Lifestyle Media gathers aggregated data to monitor visitor activity on the site as a whole. This data does not identify you personally. Aggregated tracking allows us to monitor traffic on the site to determine which areas of Lifestyle Media are most attractive to visitors. This type of information helps us to make improvements and to add new features and services based on visitor interests. We may disclose this aggregated information to third parties such as our advertisers and partners.

Individual User Data

We request individual user data when you voluntarily register onsite for personalized services, or when you register for contests, sweepstakes, or other promotional programs. For example, we may require you to provide us with certain information such as a user ID, password, email address, or date of birth. Except as explained below, this information will not be disclosed to parties other than Lifestyle Media and its partner company, R.R. Donnelley & Sons Company, in any way that personally identifies you, without prior notification.
If you are under 13 years old, under no circumstances should you send us any personally identifying information.

If you are under 13 years old, under no circumstances should you send us any personally identifying information

How We Collect Information

Like most other websites, Lifestyle Media' servers automatically track certain information about your activity. This information includes:

  • the browser you are using
  • your IP address
  • the referring URL and all Lifestyle Media URLs you visit

Cookies

We use cookies on certain pages of our site to help us establish traffic patterns on Lifestyle Media' sites. One way that cookies are used is to allow you to store your user name and password without having to frequently reenter it during a session. Cookies also help us tailor content, special features and marketing messages that match your interests. Cookies are stored on your hard drive, not on Lifestyle Media. You are always free to set your browser to decline our cookies and you can delete cookies on your computer. However if you do so, you may find that some areas of our site may not work properly and you will be required to reenter your password more frequently during a session.

Lifestyle Media places advertising on our site that originates from the outside advertiser or their agency. At times, the advertiser may assign a cookie if you click on their banner or ad. Lifestyle Media does not control these cookies. Again, cookies are stored on your hard drive, not on Lifestyle Media' servers.

How We Use The Information We Collect

Except as described below, we do not provide your personally identifiable information to anyone outside of Lifestyle Media and its partner company. However, on certain pages, such as contests, we may collect your volunteered personally identifiable data. We will explicitly tell you that the data you give us will be shared with third parties, such as an advertiser. Such disclosures will override anything to the contrary stated in this policy.

Aggregated Data Lifestyle Media Content Providers, Advertisers, and Partners

We do not give your personal information to anyone outside of Lifestyle Media and its partner company except in limited circumstances mentioned above, such as contests, and then only with your consent. However, Lifestyle Media contains links to other sites and those sites may not follow the same privacy policies as Lifestyle Media. For example, when you click on an ad on a Lifestyle Media site or purchase a product using links on Lifestyle Media Marketplace, this can take you away from our site to the advertiser's site. These links include advertisers, content providers, retailers and business partners who may use the Lifestyle Media logo and/or style as part of a co-branding agreement. These sites may send their own cookies to you, and as a result, may collect data and ask for personal information.

If you have provided personal information to a company or advertiser that is linked to Lifestyle Media and have not been informed by Lifestyle Media as to how such information will be used, or if you want to understand the privacy practices of such company or advertiser, you should contact that company or advertiser directly. You can do this by going to their website's home page and looking for a company profile or contact information area on the site.

Contests and Other Promotions

To participate in contests and other promotions offered on Lifestyle Media sites, you are asked to provide certain personal information on a voluntary basis. The contest rules are prominently posted during the duration of the event, including how data gathered from entrants will be used. All contests are conducted in full accordance with U.S. federal and state laws.

Data Security

Lifestyle Media employs industry-standard practices for safeguarding the personal information of our visitors. Database security and Web server encryption (Secure Socket Layers) for transactions in our Shopping Center are standard practices on Lifestyle Media' sites.